VIDEO MARKETING: Should It Be Part of your Marketing Strategy?

Video Marketing in Dubai

Dubai is one of the most progressive countries in the world and as part of globalization, lots of businesses are starting to surface. Industries are becoming more competitive and it’s time to create a unique and sell-out marketing strategy. Technology is continually developing in this country, and you might want to use that as an advantage for your next marketing plan. Video marketing in Dubai is very in demand because of its effectivity and it is undeniably one of the most powerful medium. Video has the widest range of audience, which means higher rates of impressions. People can now watch anywhere; may it be their computers, tablets, or smartphones.

For the last decade, digital landscape has changed significantly. Digital technology is cheaper and there are no boundaries on how, when or where people can engage with the content. Eventually, the landscape of marketing has changed as well. Video marketing is one of the online materials that caters the audience with value, bearing and flexibility.
Here are reasons, in our opinion, as to why you should consider video as the center of your marketing strategy:

Video is a strategic lead generator

This engages prospective customers. Each video you create is a chance to showcase your brand and give your target market a gist of the product or services you offer. A unique video can make people interested. If the fire will keep burning, they might want to learn more about you. That is why it should be prominent on your website, email marketing campaigns and on your social media channels. According to Social Media Today, video posts on Facebook have 135% more organic reach than a picture post. This idea is supported by Hubspot, by highlighting the fact that there is a significant increase of about 200%-300% on click through rates when video is included on emails. And in addition, Unbounce, bears a data of 80% increase on conversion rates when there is a video on landing page. These data prove a significant increase on audience or customer engagement.

With this, you should be more careful with choosing your contents that you showcase on your videos. Consider what your potential lead might be interested about. Don’t overwhelm the audience. Ensure engagement and entertainment as well.

Video is a good relationship founder

You might not get this right away but videos allows company leaders to directly talk to their audience in their own voice. Business is an impersonal endeavor. However, engaging with your customers is a good way to keep them interested. Introduce the people behind the success, tell your company story, and increase brand awareness.
Personalizing your business, will increase trust in customers.

Videos make complex information easier to understand

Most often than not, a business or product requires more extensive explanation or abstract in nature in order to be clarified to its target audience. This includes your multifarious value propositions. All you have to do is to come up with an interesting yet really informative video that will make your product or services more relatable. Research by Wyzowl reports that 98% of users who have watched a video explaining a product claims that it is more effective in informing their target market.

Google loves video

You might be thinking silently to yourself right now, ‘and so?’ well the thing is, google is the most widely used search engine. And to be favored by google, can drastically raise your advertising game. According to Moovly, it is 53 times more likely that if you have a video in your website, you will show up first in Google rankings. This is because of the longer time people spend on your website whenever they visit to watch your videos, eventually increasing your exposure that leads to boost of your google ranking.

Video is highly sharable

If you want a larger audience, videos is a good way to go. However, it takes a good video to be shared. Make sure that your content is really effective that it can go viral. Popularity can make your company experience increase in exposure, and sales. Make it a goal to create a compelling video for your website.

Video can reach wider audience

The truth is, video works because it can be seen through many different platforms. Anywhere across the globe, any race, any age bracket, you’d be there. And if you want to be known, video is the most effective media. Another thing, is the sharing engagement of your customer that helps you expand your audience reach.

Video makes you more remarkable

According to HubSpot, 80% of the customers remembers a video they’ve watched last month. This data proves that video compared to other forms of media, promotes stronger brand recall. Video targets two of the most effective modes of learning, it is both visual and auditory. As such, if people remember your video, they also remember your brand. To ensure that your video is memorable, be consistent with your branding.

Video marketing is the new trend

The best way to stay on top is to keep up. The challenge is to become more appealing to your customers. If almost everyone in the industry are using technology as a tool to advertise their product, staying low key and traditional won’t increase your exposure, thus, it won’t increase your sales as well.

Videos are naturally engaging

In this age, it is important for businesses to provide information that are easier to digest. Thinking long term, five years from now, would you be reading this article or would you rather watch it? Video keeps your customers interested. Axonn Research finds out that seven in ten people view brands in a more positive way after watching an interesting video about them. And besides, it is probably the most appropriate means of getting your message across. Let them in.

These are the power of video marketing and we are hoping that you can come up with ideas on how to implement this in your own marketing strategies. With this in mind, I hope you find the most proficient video marketing company in Dubai.

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